brand
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Graphic Design & UI/UX
Coca-Cola Brand Identity Refresh Sparks Comparisons to Marlboro Cigarette Typography as Design Critics Weigh In on Retro Serif Aesthetic
The Coca-Cola Company has officially unveiled a comprehensive refresh of its global brand identity, a strategic design overhaul spearheaded by…
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Graphic Design & UI/UX
How to Turn Brand Strategy into Visual Direction: Navigating the Pre-Concept Phase
The failure of a branding project rarely originates in the aesthetic quality of the final logo; instead, it is often…
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Photography & Imaging
From Dining Room to Digital Debut: A Culinary Brand’s Product Video Challenge
Recently, a prominent culinary brand tasked a content creator with providing feedback on an unreleased product: a high-end cocktail shaker.…
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