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Digital Marketing
Publicis Groupe Shakes Up the Advertising Industry by Securing PepsiCo’s Global Account and Walking Away from Coca-Cola
The global advertising landscape is undergoing a profound structural realignment, punctuated by Publicis Groupe’s recent strategic maneuver to secure PepsiCo’s…
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Digital Marketing
Omnicom C-Suite Left Reeling After Sudden Loss of PepsiCo Account to Rival Publicis Group
The global advertising landscape was recently shaken by a seismic shift in holding company alignments, leaving one of its most…
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