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Digital Marketing
Publicis Groupe Shakes Up the Advertising Industry by Securing PepsiCo’s Global Account and Walking Away from Coca-Cola
The global advertising landscape is undergoing a profound structural realignment, punctuated by Publicis Groupe’s recent strategic maneuver to secure PepsiCo’s…
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Graphic Design & UI/UX
Coca-Cola Brand Identity Refresh Sparks Comparisons to Marlboro Cigarette Typography as Design Critics Weigh In on Retro Serif Aesthetic
The Coca-Cola Company has officially unveiled a comprehensive refresh of its global brand identity, a strategic design overhaul spearheaded by…
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